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Why the dumb name?
I don't like the name myself and have been tempted many times to change it. Also, as I recall when I asked several people I knew what they thought it meant everyone gave a different answer. I had a reason why at the time the name made sense ... sort of ... but I think it would be better to get into it another time.
Updated Answer
Back in the summer of 2012 I had no idea what I wanted to do but I knew four things: 1) Good Domain Names are usually taken 2) I didn't know what I wanted to do so I would have to choose a vague name. 3) Choosing a nonsense name however weird could later be perceived differently. There was a time when Google was a weird name, now few think of it as such (not that I wanted to be as big as google). 4) There was a trademark thing called "Incontestable Status" and I thought by announcing that I wanted to potentially apply for this it might give would be competitors a reason to start using the phrase. I wanted to avoid that.

What does it mean?
It's meaningless.
When was the website created?
Summer of 2012

Header stripped in anticipation for an update later this year. -July 29,2017